TikTok+42%
City night reel
Views
1.2M
ER
8.4%
vs avg
+42%
The creator economy, connected.
Influence, intelligently managed.
InMind brings creators, brands and agencies into one intelligent platform: from discovery and campaign management to live social performance and measurable growth.
Bien Baraza
Music · Nairobi
92
Score
1.2M
IG
3.8%
ER
Live reach
4.8M
ER 9.4%
Trending
+32%
Vs last campaign
ROI
3.2×
Vs paid
Partners & clients
Trusted by the teams shaping culture.
From global agency groups to iconic consumer brands, InMind powers creator programmes that need to move fast and prove outcomes.
Platforms
Built for the people shaping culture.
Performance, publishing and proof across the platforms that matter most: Instagram, TikTok, YouTube, X and Meta, side by side.
Instagram
TikTok
YouTube
X
Meta
The shift
Creator marketing has evolved. The tools haven't.
Discovery lives in one tool, campaigns in another, and performance is spread across multiple social platforms. Conversations are buried in email and spreadsheets.
InMind brings the entire creator relationship into one intelligent operating system.
01Discover
02Manage
03Measure
04Grow
One operating system
Everything creator marketing needs, finally connected.
Discover the right people. Build campaigns. Collaborate on content. Track every post. Understand what worked, then use those insights to make the next campaign smarter.
01 · Discover
Audience fit, location, category and brand safety, all ranked against your brief.
Creator discovery
Find the right creator. Not just the biggest one.
Search creators by audience, category, location, platform, performance and brand fit. InMind turns creator discovery into intelligent matching, ranked for outcomes, not vanity reach.
Describe the brief in plain language, open the Match Score™ signals behind every recommendation, then move shortlisted creators straight into a campaign.
- Audience fit
- Authenticity
- Engagement quality
- Brand alignment
- Past performance
Natural language search
“Find Kenyan lifestyle creators with strong Gen Z audiences.”
- 98% Match
Kariuki K.
- 95% Match
Bien B.
- 92% Match
Janet M.
Active filters
3 rankedLocation
Kenya · Nairobi
Audience
Gen Z · 18-24
Category
Food · Culture
Platforms
TikTok · Instagram
Match Score™ prioritises audience fit, authenticity and brand alignment, not just reach.
Creators
Creators who move culture.
An editorial view of the talent landscape, rather than a conventional marketplace grid.
Janet Mbugua
Media · Nairobi
1.3M IG · 3.2% ER
Kariuki Kamau
Comedy · Nairobi
110K TikTok · 6.3% ER
Eliud Kipchoge
Athletics · Eldoret
3.2M IG · 4.1% ER
Mutua Matheka
Photography · Nairobi
245K IG · 5.6% ER
Bien Baraza
Music · Nairobi
1.2M IG · 3.8% ER
Nyashinski
Music · Nairobi
870K IG · 4.6% ER
Sharon Mundia
Lifestyle · Nairobi
373K IG · 4.4% ER
Faith Kipyegon
Athletics · Eldoret
310K IG · 5.4% ER
Savara
Music · Nairobi
480K IG · 5.1% ER
Campaigns
From brief to results, through one continuous workflow.
Plan campaigns, recruit creators, manage deliverables, review content, coordinate publishing and measure performance without leaving InMind.
Stage 01
Discovery
Receive campaign brief and objectives, timelines, budget and success metrics.
Live social intelligence
See what happens after you publish.
Connect social channels and watch campaign content perform in real time. Follow posts, creators, engagement and audience response as the campaign unfolds.
InstagramTikTokYouTubeXFacebookLinkedIn
Instagram+18%
Beauty launch cut
Views
640K
ER
9.1%
vs avg
+18%
YouTube+27%
Food story edit
Views
890K
ER
7.6%
vs avg
+27%
InMind Intelligence
Data tells you what happened. InMind helps you decide what to do next.
InMind AI connects creator, campaign and audience signals to surface the decisions that matter: from who to recruit to where to shift budget.
Insight 01
Bien's content is outperforming the campaign average by 41%.
Insight 02
Micro-creators are generating 2.3× higher engagement.
Insight 03
Shift 15% of the remaining budget towards TikTok.
Insight 04
12 emerging creators match this campaign.
Measurement
Turn performance data into better decisions.
Understand creators, content, campaigns and audiences through analytics designed to drive action, not simply produce reports.
Live campaign
4.8M
+18% vs last campaignCampaign reach · last 14 days
Engagement
9.4%
CPE
KES 12
Creators
24
Reach trajectory
Daily · verified posts
Jul 12··Jul 15··Jul 18··Jul 21··Jul 24Jul 25
Series from 180 to 1280Creator performance
Who's driving campaign performance
Relative delivery score across participating creators.
MutuaBienNyashFaithSharonJanet
Shift budget toward top quartile before the next publish window.
Creator CRM
The best creator relationships shouldn't start from zero.
InMind remembers every collaboration: campaign history, performance, communication, preferences and relationship strength, so your creator network gets more valuable over time.
- Campaign history that compounds
- Performance and preferences on file
- Relationship strength before the next invite
Bien Baraza
Music · Nairobi · 3 campaigns together
Relationship
92
Priority rebookTikTok-firstReply · 4h avgBrand-safe
Collaboration timeline
Payout Completed Successfully
Mar 2026Approved · 1.2M views · ER 9.1%
Brand immersion · Nairobi
Nov 2025Compliance brief completed · preferred formats noted
First collab · Njeve Season
Aug 2025Delivered on time · rebook recommended
One connected ecosystem for creators, brands and agencies.
Creators, brands and agencies share one connected intelligence layer across campaigns, social, analytics, AI and payments.
Creators
Brands
Agencies
InMind Intelligence
CampaignsSocialAnalyticsAIPaymentsCRMCommunity
Where you fit
One operating layer. Designed around how you work.
One platform, different needs. Choose the experience built for your role in the campaign.
Questions
What teams ask before they start.
An operating system. You run discovery, campaigns, social monitoring and measurement in one place, whether you work with new creators or existing partners.
Ready to work the way creator marketing should.
Pick the path that matches your side of the campaign. Same platform. Different starting point.
Creators
Get discovered. Get briefed. Get paid.
Build a live profile, join campaigns that fit, and track payouts without chasing inboxes.
Brands & agencies
Find creators. Run campaigns. Prove the impact.
Shortlist with Match Score™, manage the full campaign, and see performance while content is live.