Analytics

Know what's working. While it's still working.

Track live performance, compare creators, analyse content and audiences, benchmark campaigns, measure ROI and surface AI-powered insights designed to drive action, not decks you build after the campaign ends.

Live campaign analytics

What teams measure

From engagement to business outcomes.

Figures from campaigns run on InMind and published research.

-28%

CPM vs paid display baseline

FMCG test

3.4x

Video completion vs paid social

FMCG test

+38%

Install rate vs paid channels

App launch

3.2x

Retainer ROI vs one-offs

Industry report

ROI measurement dashboard

Attribution

Connect creator work to revenue.

Trackable links, promo codes and QR journeys issued before publish, so conversions map to individual creators.

  • Per-creator attribution, not just channel totals.
  • Cost efficiency benchmarked against paid social.
  • Scorecards that carry into the next shortlist.
  • Exportable reports for finance and leadership.

Live performance

Track views, reach, engagement rate and tracked actions while campaigns are live.

Creator comparison

Compare creator performance across your roster with clear scorecards.

Content analytics

Understand which formats and narratives perform best.

Audience analytics

Understand who actually saw and engaged with your content.

Campaign benchmarks

Compare campaign flights and audience cohorts.

ROI & attribution

Connect campaign exposure to measurable customer outcomes.

Questions

Questions about analytics.

  • Yes. Creator scorecards show relative performance on engagement, efficiency and attributed actions side by side.

Ready to work the way creator marketing should.

Pick the path that matches your side of the campaign. Same platform. Different starting point.

Creators

Get discovered. Get briefed. Get paid.

Build a live profile, join campaigns that fit, and track payouts without chasing inboxes.

Brands & agencies

Find creators. Run campaigns. Prove the impact.

Shortlist with Match Score™, manage the full campaign, and see performance while content is live.