What teams are seeing
Creator marketing, held to a media standard.
Figures drawn from campaigns and research published in our resources library.
-28%
CPM against standard paid display
FMCG TikTok test
3.4x
Higher video completion rate
FMCG TikTok test
+38%
Install rate against paid social
SHOWAPP launch wave
3.2x
Return on retainers vs one-off spikes
Africa 2026 report
Discovery
A shortlist you can defend in the room.
Match Score ranks creators against the actual brief: audience location and demographics, category credibility, engagement quality and brand safety. Not follower count.
- Audience location and age against your target market
- Bot and inactive follower ratio
- Engagement depth, not just engagement rate
- Category credibility and past brand work
- Brand safety review of prior content
Kenyan visual creators with a Gen Z audience and clean brand safety
Mutua Matheka
Photography · Nairobi · 245K
95
Bien Baraza
Music · Nairobi · 1.2M
91
Nyashinski
Music · Nairobi · 870K
88
Janet Mbugua
Media · Nairobi · 1.3M
84
The campaign lifecycle
Brief in. Results out.
The full lifecycle runs in one workspace, so nothing falls into a spreadsheet or a side conversation.
Stage 01
Discovery
Set objectives, timelines, budget and the success metrics the campaign will be judged on.
Intelligent discovery
Search a verified creator directory with Match Score™ rankings tailored to your brief.
Campaign workspaces
Brief and recruit creators, approve content, publish and report without switching between tools.
Creator CRM
Keep a complete history of the creators and partners you've worked with, so every relationship becomes more valuable over time.
Approvals
Review creative content with change tracking, approvals and governance controls.
Social intelligence
Monitor live performance after publishing, including views, engagement rate and tracked actions.
Attribution & reports
Export scorecards that connect campaign exposure to measurable outcomes.
Proving the spend
Connect creator work to business outcomes.
Engagement is a signal, not a result. InMind is built so you can defend creator budget in the same conversation as paid media.
- Trackable links, promo codes and QR journeys attached to each creator.
- Cost efficiency benchmarked against your paid social baseline.
- Creator scorecards that carry into the next shortlist instead of starting from zero.
- Exportable reports your finance and leadership teams can actually read.
Making the case
How creator budget earns its place.
Creator spend competes with paid media for the same budget line. These are the differences worth putting in the deck.
Dimension
Paid media alone
Creator-led
Trust
Interruptive, filtered out by habit
Peer recommendation from a known voice
Creative volume
Few assets, high production cost
Many native assets, reusable in paid
Targeting
Platform audience segments
Communities already gathered around a topic
Measurement
Mature and standardised
Trackable when links, codes and QR are set up first
Compounding value
Stops when spend stops
Relationship and content library carry forward
App launch
How SHOWAPP Scaled Installs With a Creator Launch Wave
A multi-creator TikTok and Instagram programme that drove app discovery, trials and measurable install uplift.
FMCG
Brookside: Building Familiarity Through Family Creator Stories
An always-on ambassador mix that turned everyday household moments into trusted dairy brand storytelling.
FMCG
FMCG TikTok Wave: Reach Efficiency vs Paid Social
How a packaged goods brand benchmarked creator CPM against paid social and scaled the winning creators.
Questions
What marketing teams ask before starting.
It weighs audience fit against your brief, engagement quality, category credibility, authenticity checks and brand safety review. Every score can be opened to see the factors behind it, so it is a starting point for judgement rather than a black box.
Ready to work the way creator marketing should.
Pick the path that matches your side of the campaign. Same platform. Different starting point.
Creators
Get discovered. Get briefed. Get paid.
Build a live profile, join campaigns that fit, and track payouts without chasing inboxes.
Brands & agencies
Find creators. Run campaigns. Prove the impact.
Shortlist with Match Score™, manage the full campaign, and see performance while content is live.